Design Lessons Video

Communicating with Typography

March 10, 2016

The typeface we choose can often help or hurt our message. Yes, all type communicates, but the font or ‘appearance’ of those words can have deep meaning and evoke certain feelings from the viewer. In this lesson we will discuss the differences between styles of fonts, kerning vs linespacing, and using type as a metaphor or words that look like their meaning. This will be especially helpful for people interested in learning some tips about layout and logo design as we look at several ways to use typography to communicate.

If you enjoyed this video you might also like:
Logo Evolution Episode 1
3 Ways to Create Custom Type in Illustrator



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